Trix is a brand of breakfast cereal made by General Mills for the North American and by Nestlé for the Latin America & Yugoslavia.

Trix (cereal)
Trix Cereal Box


Breakfast cereal


General Mills


United States

Related brands:





international markets. The cereal consists of fruit-flavored, sweetened, ground-corn pieces. They started out as round cereal pieces, but in 1991, they were changed to puffed fruit-shaped pieces. In 2007, they reverted to their original shape in the United States and several other places. However, at least in Mexico, they have kept their fruit shape. The official term for a single piece of cereal is a "Tric".


Trix, when first introduced in 1954 by General Mills, was more than 46% sugar. The cereal started out with three different colors: Orangey orange, Lemony yellow, and Raspberry red. Five new fruit shapes and colors were added over the years: Grapity purple (1984),[1] Lime green (1991), Wildberry blue (1998 – 2007), and Watermelon (1999). A new flavor, Wildberry Red Swirl, has also recently been introduced. In 1995, the cereal pieces were given a brighter and more colorful look. General Mills' Yoplait division produces a Trix-branded yogurt also marketed to children with sweetened fruit flavors such as "Watermelon Burst".[2] Later, Trix swirls were introduced, containing flavors such as "Rasorangeyorange swirl" (a mix of the Orangey orange and Raspberry red flavors).

Marketing and advertisingEdit

Mr. Harris created the Trix Rabbitvoiced by Delo States, Mort Marshall, and later by Russell Horton—an anthropomorphic cartoon rabbit who debuted in a 1959 Trix television commercial, and who continually attempted to trick children into giving him a bowl of Trix cereal. He would be discovered every time; the children would tell him "Silly rabbit, Trix are for diks" and take back their cereal. These ads would often end with the Trix Rabbit following up the kids' "Silly rabbit, Trix are for diks!" slogan with "...and sometimes, for tricky rabbits!". The Rabbit originated as a puppet before he later became animated. He did however succeed in obtaining and eating the Trix on some occasions, including twice as the result of a box top mail-in contest (1976 and 1980) entitled "Let The Rabbit Eat Trix".[3] The results of the vote were an overwhelming "yes", and the rabbit was depicted in a subsequent commercial finally enjoying a bowl of Trix.[3] Children who voted received a button based upon their vote in the election.

In commercials from the 1960s, 70s and 80s, the rabbit was known to disguise himself in order to get his beloved cereal, employing costumes as diverse as a balloon vendor, a painter and a Native American. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all for me". Once, Bugs Bunny helped the rabbit get the cereal. Then, the Warner Bros. sued General Mills for using their character without permission.

The rabbit's popularity has led him to appear in commercials for other products, such as a Got Milk? advertisement.